Starting off as a cult boutique in Moscow, as well as discovering and commercializing Georgian new comer designers, to this day, Dalood has developed into a covetable ready-to-wear brand on its own. With a long history of mastering the arts of tailoring and design, Dalood has gained a foothold in the post-soviet fashion market for its excessively experienced team of professionals and their impeccable needlework. The founder and creative director Maka Kvitsiani believes that ‘the simplicity is the ultimate sophistication’, therefore sets simple and yet most complex goals for each season - creating looks she and her friends would proudly wear – all of which are manifested into chic, exceptional and modish collections.