Fashion designer Lela Eloshvili graduated from Tbilisi State Art Academy, Fashion design department. As a participant of young designer’s competition Ruski Siluet, she presented her first woman's collection in 2002. As a winner of AMSA in 2005, she became a student of London's Saint Martins College of Art and fashion. From 2006 she runs her own fashion house INFORMAL and created the new brand ELOSHI The Main Concept: View from My Window is a memory from past. ELOSHI'S woman is feminine and strong